Superhero/Villain Deal Toys: from Enchantress to Batman…to Batman’s Attorney

Batman…Superman…Wonder Woman…Captain America…Iron Man.

For moviegoers everywhere, 2016 holds the promise of many things, including Truth, Justice…and the continued overuse of the word “iconic”.

Scheduled for release on March 25th, “Batman vs. Superman: Dawn of Justice” will feature, unsurprisingly, the iconic clash of the Caped Crusader and the Man of Steel. Subsequent releases will focus on such lesser icons as “The Flash” (March 23rd), “Aquaman” (July 27th), “Shazam” (April 5th), and “Cyborg” (April 3rd).

The crowded Mid-Majors of the hero/anti-hero continuum will be represented by iconic up-and-comers Deadshot, Enchantress, Harley, Killer Croc, and the rest of the “Suicide Squad” (August 5th), along with the likes of the “Green Lantern Corps” (June 19th).

The Corporate Presence, you should know, is hardly a slouch in the icon department. Since our inception in 1981, we’ve done a number of deal toys featuring superheroes and/or villains.

The real superhuman feat, unfortunately, involves tracking down either one of the surviving deal toys, or even just a photo; but we’ve managed to locate a few for you here:

  • The Salomon Smith Barney logo is one clue to the age of this deal.

  • Is the Batmobile protected under copyright law? The 2015 decision commemorated here said it is—a victory for DC Comics.


    Spiderman made his debut in Marvel’s 1962 anthology comic book “Amazing Fantasy”, #15.


    “Thor: Ragnarok”, the third installment in the Marvel Studio franchise, is expected to begin filming in Australia in June.


    The 2014 investment commemorated here was earmarked for the development of Valiant characters—including X-O Manowar and Shadowman—for feature films.


    “Spiderman: Turn Off the Dark” featured songs by Bono and The Edge—but still lost an estimated $60 million in its Broadway run.

  • Project Batman

    The earliest appearance of the Bat-Signal is believed to be in a “Detective Comics” issue published in 1942.

  • Batman

    In “Dawn of Justice”, Ben Affleck, 43, will be the sixth actor to portray Batman on screen. The Caped Crusader of the original TV series, Adam West, is now 87.

  • clash-of-clans-deal-toy

    Does the Barbarian qualify as a superhero/villain? Maybe not, but the kilt-spiked wrist combo makes for a good start.

  • 5AJS807-3-3-636x636

    Bendon offers a line of licensed children’s products—including the Batman Ultimate Paint Box Activity Book.

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